WELLBEING BREWING CO.
$199,000
Raised of $125K - $200K Goal
70
Investors
CLOSED
To Invest
Successfully Funded
As Of July 6, 2018
Successfully
Funded
Invest In
WELLBEING BREWING CO.
Proudly Non-Alcoholic. Solely Dedicated to Brewing Non-Alcoholic Craft Beer.
St. Louis, MO
Who We Are

The problem we solve today:
If you don't drink alcohol in social situations often you feel like a second class citizen. Your choices usually suck. People wonder if something is wrong with you. Are you pregnant? On probation? Are we allowed to drink in front of you?

We at the WellBeing Brewing Company are here to change that. Our mission is to make everyone feel included in every social situation.

Our mission is to breakdown the stigma of people who aren't drinking alcohol by brewing the world's finest Non Alcoholic beer, so everyone can fully participate.

Our Goals

We are an innovative company that not only makes the best NA craft beer, but aims to create an entirely new drinks category:

Healthy Beer.

Imagine NA craft beer as a sports recovery drink loaded with electrolytes, anti-oxidants and CBD oils. We plan on brewing the healthiest drinks on earth.

We want to be the thought leader and a global player in the growth of NA craft beer.

We encourage you to look over this offering and come along for the ride.

Offer Details
$125,000 Goal
Convertible Note
6.0% Interest
Maturity Date: 2023-04-06
Please see the Form C in the Documents & Downloads section for specific conversion rights for this convertible note offering.
A Convertible Note is a loan agreement with the intention of converting to future equity in the company.
Documents & Downloads
Ownership Rewards

When you participate as an investor in the crowdfunding campaign, you will receive one of the following thank you gifts along with the investment you make.

WHY WOULD YOU WANT TO TAKE THE ALCOHOL OUT OF BEER?

Is this some kind of evil plot? 

Actually, we think it makes a lot of sense to a lot of people during a lot of drinking moments. First off, there are plenty of people who enjoy the taste of beer but can't drink alcohol for health, medical, and recovery reasons. Add to that all the occasions that happen where you don't want alcohol. You're in training. You're up early. You've had two regulars and want to still stay out but don't want any more. You're on a first date. You're stoned. You're driving. You've been out two nights straight. It's spicy burrito business lunch. We could go on! Suffice it to say, we believe that craft beer without alcohol gives everyone a choice no matter the occasion. 

In addition, once you remove the alcohol from beer, it becomes incredibly healthy. It's chock-full of natural polyphenols that are anti-inflammatory and suppress colds.

The Wellbeing Brewing Company plans to bring the world great tasting craft beers of all varieties, styles, healthy formulas, and tastes, all without alcohol.

Taste and Toast With US!

"A serious upgrade from the non-alcoholic beer I had been drinking. @wellbeingbrewing tastes shockingly good. My husband - a craft beer lover who still drinks alcohol sometimes - chose this n/a dark amber over a "real beer."" - Joy M.

We believe the proof is in every bottle. We are on store shelves at Whole Foods, Fresh Thyme, Schnucks, Dierbergs, and other fine retailers, restaurants and bars. You can also order online here. We are currently available in over 200 retailers in 6 states, Missouri, Illinois, Iowa, Colorado, Wisconsin, Tennessee and growing everyday.

Haven't tried one yet? Please email us at Hello@wellbeingbrewing.com and we will meet you at the brewery for a cold one!


WHY ARE WE DIFFERENT?

Unlike many NA beers that use a method called stop-fermentation, where beer is never really made, we fully brew our craft beer. We then use the latest in brewing technology to ever so gently remove the alcohol. Our process is so gentle in fact, the beer barely notices. What you’re left with is great tasting craft beer, with all the flavor and aromatics intact. This is a re-invention of the Non-Alcoholic beer category. Our craft beers taste like craft beers!

OUR CURRENT NA CRAFT BEERS
HEAVENLY BODY NA GOLDEN WHEAT - 68 Calories I 0.2% ABV

Miraculously balanced between flavor and lightness. Near Beer from Heaven. Heavenly Body NA Golden Wheat is the first offering from the Wellbeing Brewing Company. It is based on a Great American Beer Festival award-winning recipe! This American-Style Wheat has more flavor than its light lager cousins. We add a hint of Cascade and German Traditional hops for a slight citrus character that balances the lighter malts. This is a great beer for after sports, yoga, or anytime you are taking care to watch what is going in your heavenly body.


HELLRAISER NA DARK AMBER -  80 Calories I 0.3% ABV

The deliciously dark amber brewed to Raise Hell. Responsibly. Hellraiser NA Dark Amber is the beer to drink when you are out with your friends ready to have a great time. This Classic Hop Forward Amber mixes delicious floral aromas with just of bite to make the night interesting. The balance makes this tasty amber easy to drink anytime or all the time.


OUR BEER WINS GOLD MEDALS. AT THE OLYMPICS!

According to this New York Times article, "...runners in the 2009 Munich Marathon [were given] nonalcoholic beer every day for three weeks before and two weeks after the race. These runners suffered significantly less inflammation and fewer upper respiratory infections after the race than runners who had been given a placebo."

At this last Winter Olympics, the German Olympic team used Non-Alcoholic wheat beer, similar to our Heavenly Body Golden Wheat, as a workout recovery drink. Alpine skier Linus Strasser says, "Alcohol-free wheat beer, for example, is extremely healthy. It's isotonic. That's why it's good for us sports guys."

It turns out that when you remove the alcohol from beer, it allows all the naturally healthy polyphenols, which are anti-inflammatory and greatly reduce upper respiratory infections, to shine through. 

NA beer is a world class sports recovery drink!

Now imagine all of the naturally healthy things we can brew with (antioxidants, vitamins, CBD oil) and you start to get the idea of the NEW 'Healthy Beer' category we can create.

Plus, no one ever toasts or socializes with Gatorade. Our NA beer is for Fitness and Fun. Health and Hellraising.  We'll take the Gold Medal during the day and party at the Olympic village at night!

RAISE HELL. ALL NIGHT LONG.

Check out some of our campaign videos here. Thanks again to some of the best in the business who helped us create them.

UNLIKE ALCOHOL BEER, WE CAN SHIP DIRECT TO YOUR DOOR!

In this day and age of Amazon Prime and customer convenience, online shipping is a big advantage. We've shipped nearly 500 orders since our launch in January, however, glass bottles are expensive to ship and deliver.

Which is why we are excited to be in cans soon. Cans will offer our customers the opportunity to take our NA craft beer with them to the great outdoors - camping, hiking, festivals, golf courses, and more. They are lighter, easier to ship and portable. With the availability of cans, our e-commerce business will continue to add great value to our overall retail mix.



Pertinent News Article

The Economist - Non Alcohol Beer is all the rage. 

Men's Health - Alcohol Free Craft Beer in The US. 

NPR - Pioneers of NA beer!

Don Marsh - The Don Marsh Interview

NA BEER IN THE OLYMPICS

New York Times

NPR

Esquire


WHAT ARE THE FUNDS FOR?

Simply put - Marketing. Tastings, samplings and targeted media. 

HOW BIG IS THE NA MARKET?

The NA market is over 5% of the total beer market in Germany, Spain, The UK and The Middle East. It is less that 1% in the US. Every trend report we've seen in the last six-months says the market will grow in the US for the next 5 years. We believe this to be true.

In addition, the real opportunity, is defining the new Healthy Beer category. Health and Wellness is the Trillion $ industry and we see this as an area we can also grow with.

WHERE DO WE SEE OURSELVES 12 MONTHS FROM TODAY?

A year from now our ambition is to be the thought-leading NA brand, available from coast to coast. We want to be a player in the ecommerce space, and a major shipper of NA beer direct to consumers. We also want to be widely available at your favorite retailers. We hope to launch two more styles of beer and constantly improve our brews to be the best tasting and highest rated in the category.

Meet The Team
Jeff Stevens
Founder, Wellbeing Brewing
Jeff spent his career as an agency creative director working on beer and spirits marketing. He also doesn't drink alcohol. He's thrilled to share some really good NA craft beer with the world!
Jim Gorzcyca
CEO, O'Fallon Brewery/Strategic Partner of WellBeing
We brew our NA beer at the O'Fallon Brewery. Jim is an industry veteran and brings a ton of experience to the WellBeing brewing endeavor.
Brian Owens
Brewmaster O'Fallon Brewery
Multiple Gold Medals and a highly respected craft brewer, we are thrilled to have Brian at the forefront of our brewing team.
Genevieve Barlow
Co-Founder/Social Media
Healthy living guru, Genevieve has a deep background in fashion, social trends and helping brands engage audiences in the digital space. She also is our perfect customer relations expert!
Steve Hicks
Design Director
Steve has developed some of the most iconic local St. Louis brands. Check out https://artfarmstl.com/ to see some of his work.
Joshua Loyal
Sales & Marketing
Experience Creator - if you go out in the midwest chances are you've gone to one of Loyal Family's epic experiences. He co-founded and ran 2720 Cherokee for 10 years. Good Vibes all around!
Tom Halaska
On-Premise Sales Manager
15 year veteran in the bar/restaurant business, Tom leads our on-premise sales team and staff-training program. He understands how WellBeing can help retailers please customers and make money!
Ron Roy
Innovation
Ron was David Bowie's partner in creating Ultra Star - the first digital fan club. He is also a founder of winesthatrock.com. He is our big time direct to consumer and digital marketing expert.
Disclosures
Specific To WELLBEING BREWING CO.
Risk

The biggest risks we see are as follows:

The NA market that is predicted does not materialize. There isn't the growth we are banking on. 

There may not be a product market fit - our sales to date can't be sustained or grown because consumers may not want NA craft beer.

There may be a rush to the space from other competitors that are bigger and better funded and we may get shut out and the market could become saturated. 

We could be out-branded, out-brewed or out-flanked by competition. 

We may not be able to get wholesalers and retailers excited enough in a timely matter to sell the amount of NA beer we need to sell to pay off our debt service.

We may have manufacturing difficulties and can't produce the product. 



...

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Other

Review the Form C on file with the SEC for other important disclosures including GAAP financial statements, key members of the company with a significant stake or more than 20% voting rights and legal information about the company, entity type and date and place of incorporation.

The final Form C PDF comes from iDisclose and is one of the documents submitted to the SEC. It will be dynamically added to the statement above per company.

The statement below will not appear on the step but will appear on the company page. The company’s name will dynamically appear in the highlight spot. The rest of the statement will be the same per company page.

Funding with Nvsted

WELLBEING BREWING CO. is conducting a Regulation Crowdfunding offering via Nvstedwithus.com a website owned and operated by STL Critical Technologies JV I LLC. CRD Number: #288930.

Convertible Note
6.0% Interest

A Convertible Note is a loan agreement with the intention of converting to future equity in the company.

WELLBEING BREWING CO.
Successfully Funded
As Of July 6, 2018
FAQs
Common Questions We're Asked
Why St. Louis?
The city of beer. There is simply a lot of beer industry knowledge floating around this town. Launching the biggest innovation in brewing in 900 years is much easier with the support of a town that deeply understands the business.
What styles are you producing now?
Heavenly Body Golden Wheat – we take an award winning Golden Wheat beer and gently remove the alcohol – it’s delicious - crisp, dry, smooth and very flavorful.

Hellraiser Dark Amber – a really tasty amber that has been dry-hopped to give it the absolute perfect balance between a hop-forward pale and a delicious all day amber. It’s so good!
What styles will you be brewing in the near future?
The Stout (Coffee? Oatmeal?) – We will have a delicious stout out for the fall.

Hellraiser IPA – We are planning to amp up an IPA for all you fans out there!

A Super Brew - our wheat with anti-oxidents and other sports recovery goodies - we want to make the healthiest beer in the world!
Are you planning on being in cans?
Yes – we will go all cans, all the time this spring!
How much alcohol is in your beer?
The Hellraiser has .3%ABV and the Heavenly Body has .2%ABV
Questions
We'd Love To Hear From You

Alan Jacobson
Potential Investor
06/15/18
Hi, I am impressed with your product, the potential niche, and the quality of your presentation here, particularly your business plan. I do have questions. First, it seems as though upside is fairly limited by the fact that you can buy back the securities at any time. The business could be ready to really take off, you could get a bank loan (even if it is at a high rate), pay these notes off, and then investors would have taken a risk for only 6% return. Do I have any of that wrong? Second, since it's been a few months could you again describe how you are doing in 2018 as compared to your forecast? Finally, let's go to a just-better-than-worst-case: Let's say your sales are well short of projections. If you assume a conservative number for the raise here, what is the minimum revenue you need over the next year to not require additional funding? Thanks!
Jeff Stevens
Issuer
06/26/18
The convertible note we are offering gives us flexibility that's for sure - it was the best way to offer equity given our LLC structure when we launched this campaign. We started a month late per our projections, but sales to date have been right on target and we are working the plan and have reached our goals so far. My hope is we will continue to do that through the end of the year!
Douglas Hohlt
Potential Investor
06/27/18
Thanks for asking this question Alan. I would be very interested in equity in this company, but I am not interested in providing a loan at 6%.

WILLIAM SPENCER
Potential Investor
06/14/18
hello! love the beer, just a few questions... the form c says 5% and the main page here says 6% interest then I read in someone else's question 8%. can you clarify that? I am very confused... also... I'm new to this so only make a little bit of fun of me... I looked but couldn't find this information. is it 6% annually? total? compounded daily? and turning that into equity? what does that mean? is there a spot somewhere on here that can explain how this part works and what the deal is? I did read the previous questions and this was asked before but seems like maybe I am reading it wrong. You said the 6% is a flat rate. So if I invest 1000 dollars... in five years I get my 1k back plus 60 bucks? That can't be right... that's terrible. I'm mean, it's good for a CD I guess but... that isn't even inflation thank you for you're time, I look forward to hearing from you, and best of luck!
Dustin Sotnyk
Potential Investor
06/14/18
Thank you for asking this, I was wondering this as well. This should be made more clear as it is one of the main things you would want to know before investing in something
Jeff Stevens
Issuer
06/14/18
Hi William and Dustin, 6% is the interest on the convertible note, which accrues every single year and is payable at maturity in 5 years. Thanks so much for the question

Regina Soldan
Potential Investor
06/03/18
Any plans on selling Well Being in Memphis. I’ve had your beers shipped to me and I love them both and I plan on investing, but I think it would be a great incentive to know that I could buy it locally and share it with friends.
Jeff Stevens
Issuer
06/04/18
We'd absolutely love to be in Memphis - we have distribution in TN everywhere but Memphis and are working on it. If you know of a good wholesaler - let us know! Thanks for considering the investment and please let us know if we can answer anything else
Regina Soldan
Potential Investor
06/04/18
A.S. Barboro is a beer distributor in Memphis that currently distributes 4 NA beers including Kaliber and Buckler http://asbarboro.com/non-alc-products. If I can be of additional assistance let me know.

Michael Sewell
Potential Investor
05/02/18
Do you accept investment from a IRA account? (Please assume in answering this question that the IRA plan permits participants to invest in private securities.)
Jeff Stevens
Issuer
05/04/18
Here's what I found out: The Nvsted portal currently only accepts investments made via ACH, so please contact your IRA broker to determine if an ACH transfer can be made out of your account. If not, ask your IRA broker what the process would be for transferring/disbursing the funds from the IRA to a checking or savings account. In either case, be sure to clarify whether or not it would be a taxable event or if any early withdrawal penalties would be assessed.
Michael Sewell
Potential Investor
05/05/18
Thanks for the information. I was also asking, because, some issuers limit or prohibit investment from IRAs out of concern that the issuer could become a disqualified person under section 4975 of the tax code, which could subject the issuer to tax penalties for certain transactions. It sounds like you don't limit IRA investment as a percent of the LLC's capital interest or profits interest.

James Williamson
Potential Investor
05/01/18
Just want to make sure I understand the conversion terms -- say you get 200k through this offering and it converts immediately (to avoid the problem of interest). Is the math then that would be worth 200/2500 = 8% of the equity?
Jeff Stevens
Issuer
05/05/18
The valuation of the company represented in the Form C is $2.5MM, then you are correct. A $200K conversion of debt to equity would result in 8% equity.

James Williamson
Potential Investor
05/01/18
How are you tracking relative to the plan in the deck?
Jeff Stevens
Issuer
05/04/18
We have produced the amount of beer we had forecasted in the month and then have sold it by the end of the next month - so we are a month behind projections - but have sold out each batch!

James Williamson
Potential Investor
05/01/18
It seems like the company has bank loans already. Will this capital be used for specific things that the bank loans can't be?
Jeff Stevens
Issuer
05/04/18
This raise is going to used for sales/marketing and sampling specifically. We are in Denver, Nashville, Milwaukee, Chicago and moving into Indy and Dallas - and online - each of these channels needs support - either sampling or digital media - that's what we will use this raise for.

Toni Sadler
Potential Investor
04/27/18
I have the same question as the previous poster. Is the potential interest APR at 6% or 6% flat on the initial investment?
Toni Sadler
Potential Investor
04/27/18
2nd question, I see the business plan was prepared last year, are the January through March numbers in the Appedix actual or projected? If projected, how have the first three months performed against projections?
Jeff Stevens
Issuer
04/27/18
Hi Toni, I'm happy to say that even though plan is from last year - we're pretty much on plan. Everything seems to take a month longer - my experience - We've produced the beer we said we would and are in the process of selling it through - and sales have been good. The 6% is a flat rate.

Joshua Flow
Potential Investor
04/26/18
What percentage of stock would the initial $500 investment equate to? If we elected not to partner at maturity, is the interest rate APR or just a flat 6% of original investment?
Jeff Stevens
Issuer
04/27/18
Hi Joshua, We've pre-valued the company at $2.5M - and the investment is a flat 6% on the original amount.

William Florent
Potential Investor
04/23/18
Can I invest through a self-directed IRA?
Jeff Stevens
Issuer
04/23/18
Thank you for the excellent question! The Nvsted portal currently only accepts investments made via ACH, so please contact your IRA broker to determine if an ACH transfer can be made out of your account. If not, ask your IRA broker what the process would be for transferring/disbursing the funds from the IRA to a checking or savings account. In either case, be sure to clarify whether or not it would be a taxable event or if any early withdrawal penalties would be assessed. Thanks William!

Albert Schleicher
Potential Investor
04/23/18
Where can I taste the hellraiser ips
Jeff Stevens
Issuer
04/23/18
If you are in St. Louis - I would say go to the O'Fallon Brewery for Hellraiser on Tap or click this link and it will tell you all the retail we are at in STL/COL - we are in Treasure Island in Chicago https://wellbeingbrewing.com/where-to-buy-our-na-craft-beer/
Jeff Stevens
Issuer
04/23/18
We also ship anywhere! https://shop.wellbeingbrewing.com/

Nick Borders
Potential Investor
04/20/18
Hi Jeff - I have been following Wellbeing and am elated by the fact that i can be a investor. It is obvious that this is a relatively new industry that has high upside (i.e. the EU NA market). Given the excitement around Nvsted and your company, will there be a maximum total investment that you will stop at? Any potential perks for early investors?
Jeff Stevens
Issuer
04/20/18
Thanks Nick - I think the most any investor can invest through this platform in a year is $107,000 USD - We will cap this raise out at $200,000. We need to hit a minimum of $125,000 or we don't get any of the funds and everything returns to the potential investors. I'd love to talk perks Nick - we've got beer if you like that kind of thing!!

Joe Smith
Potential Investor
04/19/18
Can someone explain the following line from the section “Conversion” on page 37 of form C: “The Notes are convertible into shares of common stock at the conversion rate of 1 share per Note.” What does a particular note refer to in the context of this section? How a conversion would work is unclear to me. An explanation in more straightforward terms would be appreciated.
Jeff Stevens
Issuer
04/19/18
Thank you for your question and bringing this language to our attention. The language you reference is a residual from the form we used to assemble the Form C and will be amended at a later time to improve clarity. Conversion of the note can be affected in a few ways. First, there is a discount factor. This discount factor, if elected, will be 0.0685%, per day from the date of such note, but will not exceed 30%. Prior to the maturity date, the note can convert to common stock upon a sale or merger of the company. Conversion will automatically occur on April 6, 2023, unless the maturity date of the note is extended.

Matthew Hawkins
Potential Investor
04/18/18
Is there a valuation cap?
Jeff Stevens
Issuer
04/19/18
No. There is no valuation cap in this offering.
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