The problem we solve today:
If you don't drink alcohol in social situations often you feel like a second class citizen. Your choices usually suck. People wonder if something is wrong with you. Are you pregnant? On probation? Are we allowed to drink in front of you?
We at the WellBeing Brewing Company are here to change that. Our mission is to make everyone feel included in every social situation.
Our mission is to breakdown the stigma of people who aren't drinking alcohol by brewing the world's finest Non Alcoholic beer, so everyone can fully participate.
We are an innovative company that not only makes the best NA craft beer, but aims to create an entirely new drinks category:
Imagine NA craft beer as a sports recovery drink loaded with electrolytes, anti-oxidants and CBD oils. We plan on brewing the healthiest drinks on earth.
We want to be the thought leader and a global player in the growth of NA craft beer.
We encourage you to look over this offering and come along for the ride.
Is this some kind of evil plot?
Actually, we think it makes a lot of sense to a lot of people during a lot of drinking moments. First off, there are plenty of people who enjoy the taste of beer but can't drink alcohol for health, medical, and recovery reasons. Add to that all the occasions that happen where you don't want alcohol. You're in training. You're up early. You've had two regulars and want to still stay out but don't want any more. You're on a first date. You're stoned. You're driving. You've been out two nights straight. It's spicy burrito business lunch. We could go on! Suffice it to say, we believe that craft beer without alcohol gives everyone a choice no matter the occasion.
In addition, once you remove the alcohol from beer, it becomes incredibly healthy. It's chalk full of natural polyphenals that are anti-inflammatory and suppress colds.
The Wellbeing Brewing Company plans to bring the world great tasting craft beers of all varieties, styles, healthy formulas, and tastes, all without alcohol.
"A serious upgrade from the non-alcoholic beer I had been drinking. @wellbeingbrewing tastes shockingly good. My husband - a craft beer lover who still drinks alcohol sometimes - chose this n/a dark amber over a "real beer."" - Joy M.
We believe the proof is in every bottle. We are on store shelves at Whole Foods, Fresh Thyme, Schnucks, Dierbergs, and other fine retailers, restaurants and bars. You can also order online here. We are currently available in over 200 retailers in 6 states, Missouri, Illinois, Iowa, Colorado, Wisconsin, Tennessee and growing everyday.
Haven't tried one yet? Please email us at Hello@wellbeingbrewing.com and we will meet you at the brewery for a cold one!
Unlike many NA beers that use a method called stop-fermentation, where beer is never really made, we fully brew our craft beer. We then use the latest in brewing technology to ever so gently remove the alcohol. Our process is so gentle in fact, the beer barely notices. What you’re left with is great tasting craft beer, with all the flavor and aromatics intact. This is a re-invention of the Non-Alcoholic beer category. Our craft beers taste like craft beers!
Miraculously balanced between flavor and lightness. Near Beer from Heaven. Heavenly Body NA Golden Wheat is the first offering from the Wellbeing Brewing Company. It is based on a Great American Beer Festival award-winning recipe! This American-Style Wheat has more flavor than its light lager cousins. We add a hint of Cascade and German Traditional hops for a slight citrus character that balances the lighter malts. This is a great beer for after sports, yoga, or anytime you are taking care to watch what is going in your heavenly body.
The deliciously dark amber brewed to Raise Hell. Responsibly. Hellraiser NA Dark Amber is the beer to drink when you are out with your friends ready to have a great time. This Classic Hop Forward Amber mixes delicious floral aromas with just of bite to make the night interesting. The balance makes this tasty amber easy to drink anytime or all the time.
According to this New York Times article, "...runners in the 2009 Munich Marathon [were given] nonalcoholic beer every day for three weeks before and two weeks after the race. These runners suffered significantly less inflammation and fewer upper respiratory infections after the race than runners who had been given a placebo."
At this last Winter Olympics, the German Olympic team used Non-Alcoholic wheat beer, similar to our Heavenly Body Golden Wheat, as a workout recovery drink. Alpine skier Linus Strasser says, "Alcohol-free wheat beer, for example, is extremely healthy. It's isotonic. That's why it's good for us sports guys."
It turns out that when you remove the alcohol from beer, it allows all the naturally healthy polyphenols, which are anti-inflammatory and greatly reduce upper respiratory infections, to shine through.
NA beer is a world class sports recovery drink!
Now imagine all of the naturally healthy things we can brew with (antioxidants, vitamins, CBD oil) and you start to get the idea of the NEW 'Healthy Beer' category we can create.
Plus, no one ever toasts or socializes with Gatorade. Our NA beer is for Fitness and Fun. Health and Hellraising. We'll take the Gold Medal during the day and party at the Olympic village at night!
In this day and age of Amazon Prime and customer convenience, online shipping is a big advantage. We've shipped nearly 500 orders since our launch in January, however, glass bottles are expensive to ship and deliver.
Which is why we are excited to be in cans soon. Cans will offer our customers the opportunity to take our NA craft beer with them to the great outdoors - camping, hiking, festivals, golf courses, and more. They are lighter, easier to ship and portable. With the availability of cans, our e-commerce business will continue to add great value to our overall retail mix.
Simply put - Marketing. Tastings, samplings and targeted media.
The NA market is over 5% of the total beer market in Germany, Spain, The UK and The Middle East. It is less that 1% in the US. Every trend report we've seen in the last six-months says the market will grow in the US for the next 5 years. We believe this to be true.
In addition, the real opportunity, is defining the new Healthy Beer category. Health and Wellness is the Trillion $ industry and we see this as an area we can also grow with.
A year from now our ambition is to be the thought-leading NA brand, available from coast to coast. We want to be a player in the ecommerce space, and a major shipper of NA beer direct to consumers. We also want to be widely available at your favorite retailers. We hope to launch two more styles of beer and constantly improve our brews to be the best tasting and highest rated in the category.
The biggest risks we see are as follows:
The NA market that is predicted does not materialize. There isn't the growth we are banking on.
There may not be a product market fit - our sales to date can't be sustained or grown because consumers may not want NA craft beer.
There may be a rush to the space from other competitors that are bigger and better funded and we may get shut out and the market could become saturated.
We could be out-branded, out-brewed or out-flanked by competition.
We may not be able to get wholesalers and retailers excited enough in a timely matter to sell the amount of NA beer we need to sell to pay off our debt service.
We may have manufacturing difficulties and can't produce the product.
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WELLBEING BREWING CO. is conducting a Regulation Crowdfunding offering via Nvstedwithus.com a website owned and operated by STL Critical Technologies JV I LLC. CRD Number: #288930.
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